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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Q In your initial post, respond to the following: • Critics maintain that consumers tune out too many ads by zipping and zapping and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multisensory impact of TV is unsurpassed and that no other media option offers the same potential impact. What do you think?

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There is no doubt future of advertising is online advertising but that does not mean only online advertisement will exist in upcoming years. Digitalization is taking over the market from last few years and this trend will continue to grow upcoming times. In the last decade, we all have seen some fixed viewers for television programs. At present, the scenario has been changed. It is not that people do not watch the programs but online. Even if ordinary people want to see any trailer or even a serial, they look for it on YouTube. This thing can be applicable for commercials. People not only prefer online apps for commercial free enjoyment. In addition to this, there are a huge number of people who do not prefer to watch television just because of the commercials.